How to use Social Proof to build Brand Trust online in 2024
To build brand trust online, you really need the right strategy on the digital platform. And Social Proof will be one of the most important factors that you must involve in for the success of this branding game.
When you CAN gain trust, you can SELL anything.
Social proof is a term that was presented by Robert Cialdini in his 1984 book named “Influence”. People also know this term as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.
In modern marketing, especially in digital marketing, social proof is a vital factor that will decide the success of a marketing campaign for the brand or not, by helping to turn the viewers into buyers.
However, the question about what kind of social proof is important for the business and how to apply it correctly is still a hard question for many businesses to deal with.
So, in this article, I will share with you the top 6 popular social proofs that you can apply directly into your digital marketing campaign to turn the viewers convert into buyers.