How to use Social Proof to build Brand Trust online in 2024

To build brand trust online, you really need the right strategy on the digital platform. And Social Proof will be one of the most important factors that you must involve in for the success of this branding game.

When you CAN gain trust, you can SELL anything.

Social proof is a term that was presented by Robert Cialdini in his 1984 book named “Influence”. People also know this term as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.

In modern marketing, especially in digital marketing, social proof is a vital factor that will decide the success of a marketing campaign for the brand or not, by helping to turn the viewers into buyers.

However, the question about what kind of social proof is important for the business and how to apply it correctly is still a hard question for many businesses to deal with.

So, in this article, I will share with you the top 6 popular social proofs that you can apply directly into your digital marketing campaign to turn the viewers convert into buyers.

What should you do for health improvement during the pandemic time? When we are stuck at home for months. This blog will share with you the ideas of how I turn out the lockdown time to be my health improvement moments.

Doing it for 3 months, 2 kgs fat gone and 1,5 kg muscles increased.

Maybe you don’t know, but less than one in five Australians can reach 10,000 steps a day, and during the COVID 19, it seems more impossible for many people to achieve this goal.

But I get it! And it helps me to lose 2 kgs of belly fat while increase 1,5 kg of muscles in just 3 months

And I write this story to share with you the strategy that I used to complete this challenge every single day in lockdown time that you can apply for yourself immediately too.

Six months — Or probably can be more for Melbourne, where I live to be lockdown because of COVID 19. After the new restriction rules were applied, all areas in this most liveable city were used to celebrate hundreds of events and activities per week become so quiet now.

People are stuck at home and just can go out for 4 essential reasons. It is not an easy time for me or anyone else who lives in this city at this moment. But luckily, we still can go out for exercise.

However, the nervous feeling about the coronavirus makes many people afraid to go out to do exercise, as many of my friends lock themselves in the home for months and just go out to buy some foods or for necessary reasons.

Many of them start to be more toxic, grumpy and face issues related to physical and mental healths because of staying home too long.

I don’t say that I encourage people to go out more in this lockdown time for entertainment reasons or chill out. But as the government still encourages people to do exercise and allow us to go out for this purpose.

I believe that everyone should take this opportunity to develop physical health instead of feeling upset and laziness.

For me, I keep trying to reach 10,000 steps every single day during the lockdown time. But I also make sure to protect myself carefully by having my own strategies to achieve this daily goal.

This Is How I Make Lockdown Time to Be My Health-Improvement Tim
Photo by Victor He on Unsplash

This is compulsory for me when I do my workout outside. Although I can do exercises at home, the feeling of sticking at home all day is very terrible. When you just go around your bedroom, toilet, and kitchen, then you also stay in your room for doing exercise.

It makes me feel like I’m being in prison. So I try to spend some time running outside to enjoy the environment as well as keep fit.

And wearing the mask makes me feel safer when running, although it is a little bit inconvenient. But it can make sure that I will not get risks when running in the parks near my home where also have many people come here to work out.

So if you want to workout, and still feel safe, always wear your mask.

At the first lockdown in Melbourne, I hear a lot of people say that don’t wear marks if you feel OK. And in the public areas such as my University, tram, public transportations,…all these places don’t recommend people to wear the mask in the first lockdown.

But in Vietnam, my hometown, the restriction is very strict when the COVID 19 just starts. It means that everyone needs to wear a mask, and it becomes compulsory for months.

So, if you also want to run outside as I did during this lockdown time, and make yourself feel safe and avoid the risk, make sure to have your own mask all the time.

If the COVID 19 doesn’t happen, the steps that I need to walk to the office, buy coffee, and hang out with friends already can reach 10,000 steps or even more.

But from the time this pandemic happens, it makes everything change, and I can’t do anything as usual. This is also very hard if I just run one time a day and reach 10,000 steps.

This Is How I Make Lockdown Time to Be My Health-Improvement Time
Photo by Sage Friedman on Unsplash

It means nearly 6km. It’s too much for me.

So normally, I just run for 2 to 3 km during my workout time and spend the rest of two or three km walking around my neighborhood during the day.

I did it when having a rest after every one hour focused on working. It helps me to relax my mind after concentrating time on doing my work.

Just spend around 5 to 10 minutes walking around my surrounding areas, so I can complete around 500 to 700 steps each time like this.

During a day, I normally have 7 or 8 times walking like that, so I can complete around 4500 to 6000 steps easily by doing this way. And one important thing is I always wear the mask when I go out, although I just go alone and the street is super quiet with just a few people.

Maybe many of you can think that why I am so brave or could be a little bit crazy to workout in this environment when Melbourne every day has from 400 to 700+new cases daily.

Actually, I am also very afraid about it and try my best to keep my healthy workout habit while keep distance from other people. So I mainly do exercise in the early morning, before the sun rises, around 5 or 6 am.

This is a great time for a morning bird like me, I have a lot of energy and feel fresh to work out while don’t have many people on the street or in the park.

But if you go a little bit later, around 8–10 am or 5–7 p.m, the parks nearby my houses look like prepare to have a festival with hundreds of people running, doing exercises there, even now, in the middle of the pandemic.

So I try my best to avoid workout at this time by trying to wake up a little bit earlier and go alone to do exercise there.

And the fresh feelings in the morning is so great. It makes me feel very motivated to workout on myself.

And these are the ways how I keep my promise to have a healthy body during this pandemic time when around 5 million people are stuck at home in Melbourne now.

A lot of mental health and physical health issues happen because people can’t go out to enjoy life and are limited to catching up with each other. But good physical health will help to boost your mental health, this is a precious lesson I learned during the time I studied my master of trainer in Australia.

When you have a fit and healthy body, you can easily get over the mental issue and feel fresher about your life and the things surrounding you. And keep walking 10,000 steps every day is my healthy choice during this pandemic time, how about you?


This is an old blog that I wrote on Medium in 2020 when I was stuck in Melbourne during the first lock-down. Therefore, some numbers here will be changed, but the vibe of it is still the same!

If you want to read more about personal development topics, let check it out at “Wiki Personal Development”.


Thank you for checking this blog, I am also running a Youtube Channel @anthony lecturer. On this channel, I share a lot of insights and stories related to Business, Media & Marketing, Personal Finance & Self Development that you can

Check my Youtube here!

To achieve goals, we need to work as a student more than work as a teacher.

I always remember when I was in secondary and high school, I always want to grow up quickly. So I can quit school and stop be doing tests, make homework, … the things that every student needs to do.

Because I used to believe that when I grow, I don’t need to be a student anymore, and it will be great for me.

But I was wrong!

Growing up means I leave my childhood schools and move to a bigger school — Its name is life school.

And this school you must go to every day in your whole life without a single day off.

In adult life, I recognize that it is still the same model as in school life, you also have a “teacher role” — the people who have information and skills to share the information for the other. While the “student role” — people who want to learn and grow from the thing they don’t know.

And the important is what role you will play in this life school?

From my personal experiences for many years in “this school”, I recognize that being a student in this school is far better than trying to be a teacher. And in this story, I will share with you the reasons why I have a strong belief in this point of view. As it changes me a lot and helps me to grow in many aspects of life.

1. To achieve goals: Learning and asking for the things you want.

This is a technique that we all learn when we start to go to kindergarten as a student.

Every day, the teacher will teach the kids to learn something new. To discover the things surrounding their living environment, and encourage them to ask if they don’t understand or need somethings. For example, if they need some toys, or go to the bathroom, or need some foods to fill up their hungry stomachs.

Photo by Church of the King on Unsplash

When we grow up, life school also operates in the same way.

If you really want to have something, you need to learn the skills to do it or ask someone to help you do it.

And let make a basic example, if you want to open a company, you need to learn or find someone who can help you to register your company, recruit the staff, how to do tax,…

All of these “How to” are the primary questions that you need to learn to start your new journey as a business owner. But the difference is you need to seek or ask for questions from different sources, maybe from someone you know or from people you have never met before.

It is very different compared to your childhood school, where you can find the specific answers for specific objects from the specific teacher.

It means if you want to solve the math question, you can come to ask the math teacher how to do it, and you know exactly where to find your math teacher.

But in your life school, the “teacher” who can teach you to solve your “ life puzzle” normally doesn’t appear when you need it, and you need to really seek hard to reach out to this person to help you to answer your questions.

So you still need to keep learning and asking for the things you want, because if you don’t do it. Nobody will come to you and say “Hey, you should do this and shouldn’t do that to become successful”.

Because your success is your responsibility.

2. To achieve goals: Doing your homework

A teacher is a person who gives students homework that needs to be done at home before going to school.

In the real-life, your homework is the task that you need to self-solving and spend a lot of time finding the answer if you want to be successful.

You will not have a teacher who stands next to you and explain to you why you are wrong and ask you to fix it one more time to make everything be perfect as you are a child.

In the “life-school”, you will know your answer is wrong if the outcome is not as you expect, or we can call it — the failures. And nobody will come to you after your first failure and say that

This is a right formula, let use it and in the second time, you will make the right answer perfectly.

Well, life school is not that so kind.

If you fail for the first time, you need to self-adjustment and start to do it again, the second time, the third time,…until you can find the right answer.

Because nobody will help you to solve your homework, except you. And the life school is full of “error and trial”, not just one or two times to get the right answer directly.

3. To achieve goals: Be fresh with anythings

Always approach the things with a fresh mind

This is a lesson that my mother always told me for years. In her mind, she believes that if we can approach everything the first time we learn about it, it will make the learning process to be more interesting and encourage us to learn more and grow more.

It is the same way to approach new knowledge of a student. When we don’t know about the things we going to learn, we feel really excited to discover more about it.

Let remember the first time you learn how to write when you were a kid, you are so fresh and love to write and draw everywhere in your house, even when you don’t have a real pencil.

Your mom lipsticks, dad’s ink, cosmetics of the sister,… all can be your pen to learn to write.

Photo by Scott Webb on Unsplash

But when you approach the thing as you already know somethings, you will have the mindset of the teacher that you already know about it and keep the doubt about what you going to learn.

The reality is everything changes, nothing is the same forever.

And if you keep the mindset that you know all, you can’t learn a new thing effectively. Because your mind will always say that you already have enough things to know about this topic and limit your ability to adapt to the new knowledge.

4. To achieve goals: Listen carefully and take the lessons

Teachers love to talk, and students love to listen

To be a success in life, you need to have good communication skills. And obviously, when you can speak well like a teacher, it will be great for you to communicate with others.

However, communication skills not only come from speaking but it is also come from listening. And if you can improve your listening skill, you will achieve more than you can expect.

Because when you speak, it means that you are sharing something you know for others; to spread your mindset; your knowledge. It helps to present you as a well-knowledge person in this field, but you don’t get any new information for yourself.

But when you become a good listener, it means that you are learning valuable information from others.

Because they give you their experiences; their success and failure lessons.

These lessons help you to avoid mistakes and get a lot of valuable lessons for your future without spending years trying and making errors. And it helps you to go to success faster when you have this skill.

So listening carefully and taking the lesson is not only a great way to get high marks in your childhood schools but it also can change your life a lot when you are a student in life school.

5. To achieve goals: Not being a teacher

When you think you are a teacher, you tend to show that you know everything, you speak more than listening, do the same things again and again. These are the signals to show that you are having the mindset of a teacher.

Being a teacher means you are really focused on one specific area and keeps using your own knowledge to spread out again and again to the “new students”. It could be a good way to earn money by teaching people about what you are an expert in, but it is not good for you as a person who wants to grow to be a better version.

If you want to make your self-development process go up smoothly and effectively, you need to keep the mindset of a student, always feel curious, and have a lot of energy to learn about different things in your life.

Because life is a journey of learning and experiences, so don’t let you feel regret when you are old because of the things you didn’t do or learn.

If you want to read more about personal development topics, let check it out at “Wiki Personal Development”.


Thank you for checking this blog, I am also running a Youtube Channel @anthony lecturer. On this channel, I share a lot of insights and stories related to Business, Media & Marketing, Personal Finance & Self Development that you can

Check my Youtube here!

With these techniques, let boost your mood immediately to deal with pressure and manage stress.

Extreme pressure is the feeling when we feel so stressed about the things that happen in life. It can happen because of the relationship, financial issues, accidents, failures in business, etc.

Everyone will have their own extreme pressure time. Some will experience these feelings early in life when they are young, some will experience them later.

Because it is a part of our life, we all have the time “up and down”.

Therefore, learning to deal with pressure and manage stress is an essential skill nowadays.

As everyone feels enjoys and relaxed when the quality of life is going up, but most feel afraid and don’t know how to deal when life goes down rapidly, especially during this pandemic year — 2021.

We never can imagine that in the 21st century, we have a virus that can cause the global pandemic that leads to 47 million Americans jobless. And if count on globally, it makes a hundred million people be unemployed.

There are millions of people who are feeling extreme pressure because of losing their jobs, feeling alone, and lack of connection with others.

For me, I totally can understand this feeling when I live in Melbourne, the city which has the hardest restriction in the world for COVID 19 now. By using these methods to get over the extreme pressure time, especially during this pandemic period is super useful.

Personally, when I started my journey as an international student in this city — Melbourne, I used to experience the feeling of extreme pressure when my language is poor, money is limited, no friends, and can’t find a part-time job.

All of these things happen at the same time that makes me feel so stressed and pressure for nearly 3 months before I can find out the way how to control my mind and get over the grim time with a positive mind.

From the moment I applied the following 5 methods to improve my mind, I become more positive and recognize that the extreme pressure time just in the short term and if I can keep a calm mind, I will get over it faster.

During the first month of lockdown, I also fall into extreme pressure feelings when I never can imagine that I will be stuck in the room for a month. But until now, it already 6 months since I stuck here and I feel totally comfortable, positive, and full of energy to work on my career as I did before lockdown.

It all from changing my mindset and health condition based on 5 things that I did for years and recommended for many of my friends during this tough time. And I believe that these 5 methods will help you as well to get over your extreme pressure time in life, such as this pandemic time.

1. To deal with pressure: Let learn to breath

Have you ever heard that just by controlling your breathing, you can control your mind and body to be more relaxed and calm?

This is absolutely insane when the first time I heard my mentor, Berry share with me this technique.

I mean, I never think that we can change the way how to feel just by adjusting the way how we breathe. And when I try to apply this method for the last couple of years ago, it creates an incredible result for me to control my stressful feeling.

Basically, it means that you will control your body and mind by the way how you inhale and exhale the air.

And there are 2 ways that you can choose to do are: “4–2–4” and “4–7–8”.

  • The “4–2–4” means that you will inhale the air for 4 seconds, then you keep your breath for 2s before exhaling all the air in your body in 4s.

  • The “4–7–8” is a little bit more challenged when you will inhale for 4s, keep your breath for 7s before exhaling for 8s.

And you can choose to do any of these techniques, depending on your present health condition. For me, I started with the first way for 2 months before completely moving to the second way.

I do this breath technique whenever I feel tired, exhausted, or stressed. When I close my eyes, open the binaural beats and relax my mind without concerning anything, just focus on my breath. My body and mind feel totally calm down and my energy recovers just in 5 minutes of practicing this breathing method.

You can start to try it now, just close your eyes, focus on your breath, and count 4s for breath in, 2s for keeping the air inside the body, then 4s breath out. Keep doing it a few times to see how your body will feel, how your mind will be relaxed.

2. To deal with pressure: Let share your feelings with others

This will help you to reduce the level of pressure in your mind when you have someone trustworthy to share how you feel.

Because the feeling of pressure will become more extreme when we just keep it into ourselves. And when you share your feelings with others, let someone just need to listen to your story, you already can reduce a lot of pressure and stress.

This is not just only from my personal experience that I did it for years, but it also is evidenced by the research of scientists about the benefit of sharing to the level of stress.

So don’t try to be a strong person by keeping your pressure in your thoughts, let share it, let make your mind be relaxed. You become stronger when your mind is full of positive thoughts that help you can do more things in life, not by trying to show that you are strong by keeping all the pressure under your mind.

And after years to use this method, I have an important note that I want to share with you and you should be serious about it. This is

You need to learn how to share your feelings with others, and let choose the right person to do it.

Because you don’t want to share your stories with the people who can’t keep secrets and will use your stories to gossip with others.

I used to face this situation before when I share my pressure story about finance with one of my best friends with the thought that just need him to listen and empathy with me. But then, he gossiped the story to many people about what I told him. And this even makes me feel more pressure when I knew that my story is known by the people with who I don’t want to share.

Therefore, letting you choose the right person to share, not mean everyone. Someone who you can trust and keep secret. For me, my mom is the best option. She always feels happy with whatever stories I want to share with her, and usually give me a lot of valuable advice while helping me to keep all secrets properly.

3. To deal with pressure: Let learn to write a journal.

I always have a small notebook in my pocket that I keep everywhere I go. And I use it to write my ideas, my learned lessons, and the feelings I have in a day.

The great point of having a journal is you can use it to keep all your feelings inside and can have look back again later to see what you did and figure out the lessons you can earn from these experiences.

For me, whenever I feel stressed, I will write to my journal, I will try to answer properly these following questions

  • How do I feel now?
  • Why do I feel stressed about it?
  • What do I think I can do to make my mood go up again and get over the pressure-time?

Answer these questions help me to calm down and re-think again about the problem that makes me feel pressured. Normally, after answering the first two questions, I ask myself, do I really need to feel the pressure of this problem? Why I don’t approach this issue in another way that makes me feel better?

It helps me a lot when these questions appear in my mind. Because these questions lead my thoughts to the solutions and help me to stop focusing on the problem itself — the main reason why I am stressed.

We feel stress because we are too focused on thinking about the problem rather than trying to find the solution to solve it.

4. To deal with pressure: Let do exercise

We all know that exercise is a vital part to build up a healthy body. But do you know that daily exercise also helps to reduce the stress level if you keep the workout on your body daily?

The study of the American Psychological Association shows that:

“Exercise and other physical activity produce endorphins — chemicals in the brain that act as natural painkillers — and also improve the ability to sleep, which in turn reduces stress”.

And even just 5 minutes a day of workout like jogging, push up or basic exercise already can boost your mood up and reduce the pressure level that you are facing.

For me, I keep doing exercises for years even before I knew about this research. Basically, because whenever I finish the workout, I feel my body tired, but my mind becomes totally fresh and inspired.

There are many days when I feel down in mood when faced with a lot of pressure and the feeling of laziness. That makes me just want to lay on the bed for a day. But I tried to move my body, did some push-up, and went jogging for half of an hour, even my soul and my body didn’t want to.

The great thing is when your mind and your body don’t want you to do something, it doesn’t mean that they are always right. Especially when both of them feel lazy for doing exercise, but you need to do it.

And after the workout, I always feel myself to be better. And change the way how I see the issues were happening just as the challenges for me to grow.

These things don’t be known as my pressure anymore.

5. To deal with pressure: Let learning from positive contents

This is a life-long process. We all need to learn every single day to live better and understand more about this life.

These Are 5 Things I Learned to Get Over Extreme Pressure
Photo by Elijah Hail on Unsplash

And especially under high-pressure times, learning can use as a kind of panacea to help your mind be stronger.

“Learning from the positive contents” is my favorite concept not only on the day I am under extreme pressure situations but also be used in my daily routine to help me strengthen my thoughts.

There are many ways to approach positive content nowadays with the internet. For me, I usually listen to podcasts or watch Youtube videos of Tony Robbins, Jay Shetty, Jim Rohn, Tai Lopez,…when I do exercise instead of listening to workout music as I did before.

I don’t know how to describe exactly the feeling when you listen to the motivational content during workout time. It likes “morphine” for me to workout harder while feeling fresher and more inspired.

And I also normally spend around one hour a day reading the contents from the great writer on Medium. These people shared a lot of valuable lessons and inspired stories daily, such as Anthony Moore, Tim Denning, Benjamin Hardy,…

Now, consuming the positive content daily to be my habit, it is not in my “Try To-Do List” anymore.

Because when you plan and take care of your soul with “positive nutrition” daily. The contents themselves be a part of your soul that you want to read, to listen, to apply every single day in your life.

The five mentioned methods are the ways how I used to deal with the extreme pressure moment in my life.

And now, when I face the other big challenges in the middle of my 20s — COVID 19 lockdown, the level of pressure is higher. But the ability I have to control it is far better than my beginning when I didn’t know these methods.

I hope that these methods will help you to work on yourself. That make you feel better and think positive under any pressure circumstance. Together, we will become a better version every day.

If you want to read more about personal development topics, let check it out at “Wiki Personal Development”.


Thank you for checking this blog, I am also running a Youtube Channel @anthony lecturer. On this channel, I share a lot of insights and stories related to Business, Media & Marketing, Personal Finance & Self Development that you can

Check my Youtube here!